Environmental Policy

Whitecoat Productions is a creative video content agency committed to reducing the local and global environmental impact of all business activities, including creative development, production and post-production.

Tropical Leaves

Our policy and activities in this area include:

  • Complying with all relevant environmental legislation relating to our company and activities.

  • Minimising waste by evaluating operations and ensuring they are as efficient as possible.

  • Measuring our impact on the environment and setting targets for ongoing improvement.

  • Partnering with organisations such as Green The Bid, AdGreen and The APA to stay up to date on industry standard and best practice around reducing environmental impact.

  • Providing training and resources to our team to ensure awareness, understanding accountability around reducing environmental impact across the business.

  • Completing AdGreen’s training and utilising their Carbon Calculator ahead of every shoot.

  • Pledging and becoming a member of Green The Bid. https://greenthebid.earth/members

  • Actively promoting recycling in our offices, at shoots and amongst clients and suppliers.

  • Actively seeking pre-owned furniture, props and equipment to minimise the environmental impact of both production and distribution.

  • Our team are in the process of completing The Institute of Practitioners of Advertising’s Sustainability Accreditation 'The Ad Net Zero Essentials Certification'.

  • Regularly reviewing our approach and activities around improving sustainability and reducing environmental impact.